Fraize was created with a simple goal — to make care feel honest, uncomplicated, and actually good for you. We started with nature’s most grounded ingredients and refined them with real science, crafting formulas that work with your skin and hair instead of overwhelming them. No extras, no theatrics — just care that makes sense.

Our approach is gentle, green, and derm-informed. Everything is vegan, cruelty-free, and free from heavy fragrances or fillers. If it doesn’t support your skin, it doesn’t belong in our formulas.

We source ingredients responsibly and package everything in recycled materials — because taking from nature means staying accountable to it. Transparency isn’t a branding choice for us; it’s a responsibility.

At Fraize, we believe whatever touches your skin should feel familiar, comforting, and trustworthy. Our products are carefully tested, refined with patience, and made to support real people with real skin — stressed, reactive, healing, or simply in need of something that finally works.

Thoughtful by design. Human at the core. Care that grows with you.

Fraize is women-made at every stage — from concept to formulation, manufacturing to design, and even the photography that tells our story.